Privacy Policy

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**Privacy Policy**

*Last updated: 08/10/25

At Avura, we believe in clarity, confidence, and care, not just in how clinics work, but in how we protect your information and the information you manage. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our website or interact with us.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We are committed to handling your information lawfully, fairly, and transparently.

1. Who We Are

Avura is a trading name of Tait-Elan Limited, registered in the United Kingdom.

Registered office: Baywood House, Milton Keynes, MK17 8NT

Email: support@avuralife.com

For all data protection enquiries, please contact our relevant team at the address above.

2. Information We Collect

We may collect and process the following types of personal data, from you and recognise that you store similar patient information on our solution:

* **Identity information** - your name, DOB, job title, clinic or business name.

* **Contact information** -  your email address, phone number, and postal address.

* **Usage data** - information about how you use our website, such as pages visited and time spent.

* **Marketing preferences** - your consent choices and communication preferences.

* **Technical data** - IP address, browser type, device information, and cookies (see section 7).

We collect this data when you:

* Fill out a contact or demo request form.

* Subscribe to updates or marketing communications.

* Interact with us on social media or via email.

* Browse our website (automatically collected via cookies and analytics).

* Interact with our software solution

3. How We Use Your Information

We use your information to:

* Respond to your enquiries or demo requests.

* Provide information about our services.

* Improve our website, software solution and user experience.

* Send relevant marketing communications (only where you have consented).

* Comply with our legal obligations.

We will only use your personal data when the law allows us to, including where:

* You have given us consent.

* It is necessary for the performance of a contract or to take steps before entering into one.

* It is in our legitimate interest to run and grow our business.

* We need to comply with legal or regulatory obligations.

4. How We Store and Protect Your Data

Your data is stored securely on UK or EEA-regulated cloud servers with robust technical and organisational safeguards, including encryption, access controls, and secure backups.

We do not keep personal data for longer than necessary. When it is no longer required, it will be securely deleted or anonymised.

5. Sharing Your Information

We will never sell your data. We may share limited information with trusted third-party service providers who support our operations; for example, hosting, analytics, or email services. All partners are bound by confidentiality and data protection obligations.

If we transfer data outside the UK or EEA, we ensure appropriate safeguards are in place (such as UK-approved standard contractual clauses).

6. Your Rights

You have the following rights under UK GDPR:

* To access a copy of your personal data.

* To request correction of any inaccurate or incomplete information.

* To request deletion of your personal data (“right to be forgotten”).

* To restrict or object to processing in certain circumstances.

* To withdraw consent for marketing at any time.

* To lodge a complaint with the Information Commissioner’s Office (ICO): [www.ico.org.uk](https://www.ico.org.uk).

To exercise these rights, please email us at support@avuralife.com

7. Cookies & Analytics

We use cookies to enhance your browsing experience and to understand how visitors use our site.

* **Essential cookies** help our site function properly.

* **Analytics cookies** (e.g. Google Analytics) help us improve our content and performance.

* **Marketing cookies** are used only with your consent to deliver relevant ads or updates.

You can manage or disable cookies at any time through your browser settings or our cookie banner.

8. Marketing Communications

We only send marketing communications where you have explicitly opted in. You can unsubscribe at any time using the link in our emails or by contacting us directly.

9. Links to Other Websites

Our website may contain links to other websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies.

10. Changes to This Policy

We may update this policy from time to time to reflect legal or operational changes. The latest version will always be available on our website, with the updated date shown above.

Your trust matters to us!

At Avura, our mission is to make running a clinic simpler, more human, and more focused on care, and that includes how we handle your data.

If you have any questions about this policy or your data, please contact us at support@avuralife.com.